Younger Muslims In Southeast Asia Drive Demand For Halal Marketing
- by Robert Williams , September 23, 2022
Younger generations of Muslims in Southeast Asia are experiencing a resurgence of faith alongside the spread of Western-style consumerism. As the spending power of Muslims in Indonesia, Malaysia, Singapore and Brunei expands 40% from $2 trillion in 2021 to an expected $2.8 trillion by 2025, advertisers need to be mindful …
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