Average Prime-Time Scatter Prices Remain Stable During Pandemic, Thanks To NBC
- by Joe Mandese @mp_joemandese, September 11, 2020
Prime-time network TV scatter ad prices have remained relatively stable for the Big 3 networks during the first five months of the COVID-19 pandemic, thanks mainly to gains by NBC. But the loss of major live sporting event have dragged average scatter ad prices down for ABC and CBS, according …
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