Carat Finds Brand Emotional Intelligence Lagging In 'Empathy,' 'Self-Regulation'

Among the primary factors contributing to a brand's "emotional intelligence," most score lowest in "self-regulation" and "empathy," two qualities that would seem paramount in the minds of consumers following a year of global pandemic and economic duress. That's one of the top findings from Carat's new "Brand EQ Report …


Reminder: You are seeing this premium content because you are a subscriber to MediaPost's Research Intelligencer and/or a member of the Center for Marketing & Media Research. This content cannot be viewed by non-subscribers/non-members.


Next story loading loading..

Discover Our Publications