2021 U.S. Ad Consensus Jumps 0.8 Point To +5.1% On GroupM Update
- by Joe Mandese @mp_joemandese, March 29, 2021
The U.S. ad economy will expand 5.1% this year, based on
the consensus of Madison Avenue's leading forecasters.
The outlook, which represents and improvement from a +4.3% expansion in January when Dentsu issued its update, is now being adjusted based on a major upgrade by GroupM issued over the …
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