Dentsu Releases The Most Dour Update To Date, Drags Industry Consensus Down

Dentsu today released the last and by far most pessimistic update of the major agency holding company forecasts, estimating U.S. and worldwide ad spending fell 7.5% and 8.8%, respectively, in 2020, though those ad economies are projected to bounce back beginning this year (see below).

In terms of media, cinema …

Reminder: You are seeing this premium content because you are a subscriber to MediaPost's Research Intelligencer and/or a member of the Center for Marketing & Media Research. This content cannot be viewed by non-subscribers/non-members.

Next story loading loading..

Discover Our Publications