Most People Are Open To Ad Targeting Based On Their Media Habits
- by R.G. Williams , January 20, 2022
Most U.S. consumers accept the use of personal data to improve the relevance of advertising, though there are differences by age, according to a yearly study of privacy issues by the Advertising Research Foundation (ARF).
About three-quarters (72%) of survey respondents said it was acceptable or somewhat acceptable to …
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