Most People Are Open To Ad Targeting Based On Their Media Habits
- by January 20, 2022
Most U.S. consumers accept the use of personal data to improve the relevance of advertising, though there are differences by age, according to a yearly study of privacy issues by the Advertising Research Foundation (ARF).
About three-quarters (72%) of survey respondents said it was acceptable or somewhat acceptable to …
Reminder: You are seeing this premium content because you are a subscriber to MediaPost's Research Intelligencer and/or a member of the Center for Marketing & Media Research. This content cannot be viewed by non-subscribers/non-members.
