Most People Are Open To Ad Targeting Based On Their Media Habits

Most U.S. consumers accept the use of personal data to improve the relevance of advertising, though there are differences by age, according to a yearly study of privacy issues by the Advertising Research Foundation (ARF).

About three-quarters (72%) of survey respondents said it was acceptable or somewhat acceptable to …

Reminder: You are seeing this premium content because you are a subscriber to MediaPost's Research Intelligencer and/or a member of the Center for Marketing & Media Research. This content cannot be viewed by non-subscribers/non-members.

Next story loading loading..

Discover Our Publications