IPG Units Find Consumers Value Personalization, But Have Low Tolerance For Using Personal Data To Target It
- by Joe Mandese @mp_joemandese, October 13, 2020
A new joint study completed by IPG's Magna and IPG Media Lab units indicates a measurable improvement in advertising effectiveness when ads re personalized, but it also found consumer have a high standard for the kind of personal data they believe are worth the trade-off, especially their geographic location, and …
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