Local Agency Study Finds OTT Buys Being Funded From Conventional TV Budgets

A number of recent studies -- including a variety of recent Wall Street analysts' reports -- indicate that OTT (over-the-top TV) has been a major beneficiary of shifting media mixes during the COVID-19 pandemic, and according to preliminary findings from Borrell's annual local ad agency report, the budgets are coming …


Reminder: You are seeing this premium content because you are a subscriber to MediaPost's Research Intelligencer and/or a member of the Center for Marketing & Media Research. This content cannot be viewed by non-subscribers/non-members.


Next story loading loading..

Discover Our Publications