Upfront Falls Nearly 15% From 2019-20, But Only 2% After Adjusting For Cancellations

Following what could well be the most uncertain and protracted network upfront advertising sales season, Media Dynamics has released its official estimates for the 2020-21 season, calculating that total prime-time ad sales fell 14.8% from what was bought in the 2019-20 upfront sales season.

However, after factoring for about $2.87 …

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