Half Of Ad Execs Have Adjusted Ad Plans Due To Political Ad Clutter, Most Holding Back
- by Joe Mandese @mp_joemandese, October 15, 2020
Slightly more than half of advertising executives say they have modified their normal advertising and media-buying plans this fall due to the presence of heavy political advertising clutter.
About a third of the executives -- both advertisers and agency media buyers -- told ad industry researcher Advertiser Perceptions they are …
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