U.S. advertising spending is expected to grow 12.3% in
2026 as major sporting events deliver large audiences and fears about the economy recede, according to a new forecast from the Interactive Advertising Bureau.
The September projection is 2.8 percentage
points higher than IAB’s January forecast of 9.5% growth. Apparently, cautious …
Reminder: You are seeing this premium content because you are a subscriber to MediaPost's Research Intelligencer and/or a member of the Center for Marketing & Media Research. This content cannot be viewed by non-subscribers/non-members.