Persons Using TV Fall Below Pre-Pandemic Levels

The pandemic gods giveth, and they taketh away. That seems to be what has happened to TV viewing levels in recent weeks, according a UBS analysis of Nielsen trend data.

Household and persons using TV levels spiked at the height of stay-at-home restrictions beginning in early March, but began stabilizing ...


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1 comment about "Persons Using TV Fall Below Pre-Pandemic Levels".
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  1. Jack Wakshlag from Media Strategy, Research & Analytics, July 17, 2020 at 6:25 p.m.

    Viewing will always come down when the weather is nice. Maybe a bit more off of inflated early Covid numbers but nobody who know viewing should find any of this all that special. 

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