Brand Spending On Esports Projected To Top $1 Billion By 2022
- by Joe Mandese @mp_joemandese, July 29, 2020
Brand spending -- both advertising buys and sponsorships -- for esports is projected to rise from $279 million in 2016 to $1.1 billion in 2022, according to a forecast published as part of the just-released "Ad Opportunities In Gaming" report from WARC.
The figures are worldwide projections, and …
Reminder: You are seeing this premium content because you are a subscriber to MediaPost's Research Intelligencer and/or a member of the Center for Marketing & Media Research. This content cannot be viewed by non-subscribers/non-members.
