Political ad spending is proving to be a boom for broadcasters, taking an 80% share of campaign spending to date, according to an update released by Advertising Analytics.
The major network affiliates have benefited the most.
Among cable's 20% share of political TV ad budgets, there's a notable split by …
Reminder: You are seeing this premium content because you are a subscriber to MediaPost's Research Intelligencer and/or a member of the Center for Marketing & Media Research. This content cannot be viewed by non-subscribers/non-members.