Ad Industry 2020 Consensus Revised Down 6.1% On Zenith Update
- by Joe Mandese @mp_joemandese, July 27, 2020
The world's ad economy will decline more than 6%, while the U.S. ad market will slide nearly 4%, according to a revised consensus outlook of Madison Avenue's leading forecasters.
The revised outlook incorporates Zenith Media's release this morning of its updated global and U.S. ad projections for 2020, revising its …
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