by on Apr 29, 2:48 PM
Deal-hunting and learning about products are the biggest reasons that U.S. consumers watch shopping livestreams.
by on Apr 28, 3:30 PM
Familiarity with social gaming is grooming some Gen-Zers to adapt to virtual reality environments.
by Steve Sternberg on Apr 28, 10:29 AM
Nearly half of U.S. homes (46%) with a broadband internet connection subscribed to four or more video streaming services at the end of the first …
by on Apr 27, 3:38 PM
Some consumers thought they may have been shadowbanned because of pressure from advertisers to suppress certain content.
by on Apr 26, 1:30 PM
Two-thirds of consumer packaged goods marketers said return on ad spend was their most important metric.
by on Apr 25, 3:33 PM
About a quarter of pay-TV subscribers are "cord revivers," or people who had once cut the cord but decided to resubscribe.
by on Apr 22, 4:23 PM
Household incomes in the United States have risen in the past 50 years, but those gains have been distributed unequally.
by on Apr 21, 9:09 PM
A large library of content is the No. 1 reason that viewers will hold on to a streaming service subscription instead of canceling it.
by on Apr 20, 1:57 PM
Well-researched content improves the likelihood that a purchasing manager will take a sales call from a vendor.
by on Apr 19, 3:25 PM
Sixty percent of Americans said brands should invest their resources in relief for the Ukrainian people.