by Robert Williams on Nov 15, 3:00 PM
Sophisticated retailers have vast troves of consumer data for brands, which face the disappearance of tracking cookies.
by Robert Williams on Nov 14, 3:00 PM
Three in five media buyers said they spend on FAST channels to target a specific audience.
by Steve Sternberg on Nov 14, 9:58 AM
There have been 33 theatrical films released as part of the Marvel Cinematic Universe (MCU), which began in 2008 with the debut of Iron Man. …
by Robert Williams on Nov 13, 2:19 PM
Fortune 500 companies are spending millions of dollars on low-quality CTV inventory.
by Robert Williams on Nov 11, 4:59 PM
Many marketers also feel positive about the power of generative AI technology.
by Robert Williams on Nov 9, 5:06 PM
Hulu pushed past Amazon Prime Video to be the third-most popular streaming app in October.
by Robert Williams on Nov 8, 5:31 PM
Millennials and Gen Z consumers are especially ready to increase their budgets for gifts.
by Robert Williams on Nov 7, 6:26 PM
More than half of LGBTQ respondents said they see LGBTQ people depicted in ads all the time or often.
by Robert Williams on Nov 6, 5:36 PM
About two-thirds of millennials and Gen Z said CTV ads are more relevant to them.
by Robert Williams on Nov 3, 2:59 PM
The debate over limits on social media comes amid growing worries about children's mental health.