Brands Seek Consumer Insights From Retail Media Networks
- by Robert Williams , November 15, 2023
Retailers that sell advertising have become a bigger part of the media mix for many brands, especially those seeking to reach consumers who are most ready to spend money. The most sophisticated retailers have vast troves of data about the purchase history of their customers, a resource that’s valuable to …
Reminder: You are seeing this premium content because you are a subscriber to MediaPost's Research Intelligencer and/or a member of the Center for Marketing & Media Research. This content cannot be viewed by non-subscribers/non-members.
