Improving ROI Is Top Priority For Marketers In 2024
- by Robert Williams , November 11, 2023
Improving their return on investment in 2024 is a key priority for 41% marketers, making it the most common goal among those surveyed by researcher Kantar. Getting the best results from their spending ranks ahead of other priorities, such as long-term brand marketing (35%), managing marketing budgets for inflation (32%) …
Reminder: You are seeing this premium content because you are a subscriber to MediaPost's Research Intelligencer and/or a member of the Center for Marketing & Media Research. This content cannot be viewed by non-subscribers/non-members.
