Invalid Traffic Forecast To Cost Advertisers $72.4B Next Year

Marketers are poised next year to waste about $72.4 billion of their spending on advertising because of invalid traffic, according to an estimate by marketing efficiency platform Lunio. The figure marks a 33% from $54.6 billion wasted in 2022.

The analysis found 8.5% of all paid traffic, and one in …

Reminder: You are seeing this premium content because you are a subscriber to MediaPost's Research Intelligencer and/or a member of the Center for Marketing & Media Research. This content cannot be viewed by non-subscribers/non-members.

Next story loading loading..

Discover Our Publications