Tag results for "invalid traffic"
- Publishers, Beware: General Invalid Traffic Jumped By 86% In 2024AI scrapers and crawlers contributed to the problem, DoubleVerify's Fraud Lab repo ...
- Advertisers Saved $10.8B In 2023 Based On Industry-Wide Anti-Fraud EffortsThe joint study released today by TAG along with the 4As, AN ...
- How To Monetize Dark TrafficA new generation of what Ad-Shield calls brutal ad blockers - wi ...
- Web Traffic Failure Hit 14% In Q1: Programmatic ReportInvalid traffic, including some from ad fraud, fueled a double-digit failure ra ...
- Microsoft Expands IAS Ad Measurement PartnershipMicrosoft Advertising will expand its collaboration with global media measurement and optimizati ...
- IAS Increases Ad Transparency Ahead Of CannesThe latest partnerships with Reddit and Pinterest, announced Thursday, connect the do ...
- $1.4B Lost To Mobile In-App Ad Fraud In Q1 2024Some $1.4 billion was lost to mobile in-app ad fraud, per Pixalate ...
- MRC Releases Invalid Traffic Update, Includes Property-Level ReportingThe new guidance reflects rapidly emerging forms of invalid traffic that alrea ...
- When Cheq CEO Sat Down With X's Elon MuskIt took months and a reference from Israel's Prime Minister for Ch ...
- Ad Spend Wasted On Invalid Traffic Could Reach $72B In 2024LinkedIn had the highest IVT rate and YouTube the lowest, among channe ...
- Invalid Traffic Forecast To Cost Advertisers $72.4B Next YearA study found 8.5% of all paid traffic, and one in eve ...
