Brand Safety Handbook Finds Significant Reputation Risk, Offers Guidelines
- by Joe Mandese @mp_joemandese, May 31, 2019
"The time and effort invested in detecting, reporting, addressing, and preventing these types of adjacencies is enormous, distracting from the core remit of brand messaging and building," reads the "Brand Safety Handbook," a compendium of industry studies organized to provide advertisers and agencies with a simple reference for understanding -- …
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