Brand Safety Handbook Finds Significant Reputation Risk, Offers Guidelines

"The time and effort invested in detecting, reporting, addressing, and preventing these types of adjacencies is enormous, distracting from the core remit of brand messaging and building," reads the "Brand Safety Handbook," a compendium of industry studies organized to provide advertisers and agencies with a simple reference for understanding -- …

Reminder: You are seeing this premium content because you are a subscriber to MediaPost's Research Intelligencer and/or a member of the Center for Marketing & Media Research. This content cannot be viewed by non-subscribers/non-members.

Next story loading loading..

Discover Our Publications