It's The Culture, Stupid: IPG/Twitter Find Brands Must Be Engaged
- by Joe Mandese @mp_joemandese, May 21, 2019
While traditional brand attributes still are vital factors, the extent to which they perceive brands to be culturally engaged is becoming a differentiating reason why many consumers prefer a brand. That’s the top-line conclusion of an extensive study released this week by Interpublic’s Magna and IPG Media Lab, in conjunction …
Reminder: You are seeing this premium content because you are a subscriber to MediaPost's Research Intelligencer and/or a member of the Center for Marketing & Media Research. This content cannot be viewed by non-subscribers/non-members.
