by Robert Williams on Mar 20, 8:59 PM
When ads appear on web pages that are less cluttered with advertising, consumers are more likely to see them.
by Robert Williams on Mar 17, 1:24 PM
After concerns about inflation, people are most worried about Russia's war on Ukraine.
by Robert Williams on Mar 16, 1:00 PM
More than half of survey respondents said online reviews need to be posted within the past month to be relevant.
by Robert Williams on Mar 15, 1:00 PM
Almost all U.S. consumers said they've heard of Netflix, but fewer feel confident they can explain the service to someone else.
by Robert Williams on Mar 14, 1:00 PM
Almost half of consumers said they have tried to scan a QR code they saw on TV.
by Robert Williams on Mar 13, 3:29 PM
Only 16% of viewers of online video stick with content that is longer than an hour.
by Steve Sternberg on Mar 13, 10:41 AM
Of all the award shows on television, the Academy Awards is the most boring. It shouldn't be and doesn't have to be. But there has …
by Robert Williams on Mar 10, 4:17 PM
Nine out of the top 15 shows most popular with people ages 15 to 24 contained tobacco imagery.
by Robert Williams on Mar 9, 3:34 PM
The presence of women in domestic or family settings in ads increased to 66% in 2022, compared to just 32% in 2021.
by Robert Williams on Mar 8, 2:33 PM
Gaming captures less than 5% of advertiser budgets, but gaming makes up a bigger part of people's media time.