Meet The Ad Industry's Longest Audience Acronym: Nielsen's 'OTA+vMVPD'

In what is perhaps the most convoluted acronym created by the digital media industry to date, Nielsen is introducing the “OTA+vMVPD,” a TV household segment consisting of over-the-air (OTA) homes that also have virtual multichannel video programming distributor (vMVPD).

Dubbing it a “third offspring” of the OTA marketplace ...

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