Top Smart Speaker Use Similar To Not-So-Smart Ones: Listening To Audio

The earliest adopters of smart speaker technology use it essentially as an audio remote control for listening to music and other audio content, according to the latest forecast by digital media statsmaster eMarketer. The outlook for 2019 penetration of smart speaker devices based on functionality, finds nearly 80% currently use …

Reminder: You are seeing this premium content because you are a subscriber to MediaPost's Research Intelligencer and/or a member of the Center for Marketing & Media Research. This content cannot be viewed by non-subscribers/non-members.

Next story loading loading..

Discover Our Publications