Brand Social Engagement Improves In 2018, Thanks Mostly To Instagram, Twitter
- by Joe Mandese @mp_joemandese, January 28, 2019
The social engagement (likes, reactions, comments, shares, fan growth, conversation volume) of brands expanded in 2018, despite some negative changes at Facebook -- especially modifications made to its News Feed in the first quarter of the year.
The difference came from higher brand engagement performance on Instagram and Twitter, according to ...
Reminder: You are seeing this premium content because you are a subscriber to MediaPost's Research Intelligencer and/or a member of the Center for Marketing & Media Research. This content cannot be viewed by non-subscribers/non-members.
