Brand Social Engagement Improves In 2018, Thanks Mostly To Instagram, Twitter

The social engagement (likes, reactions, comments, shares, fan growth, conversation volume) of brands expanded in 2018, despite some negative changes at Facebook -- especially modifications made to its News Feed in the first quarter of the year.

The difference came from higher brand engagement performance on Instagram and Twitter, according to a year in review report released today by social media tracking and analytics firm ListenFirst.

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