Brand Social Engagement Improves In 2018, Thanks Mostly To Instagram, Twitter

by Joe Mandese @mp_joemandese, January 28, 2019

The social engagement (likes, reactions, comments, shares, fan growth, conversation volume) of brands expanded in 2018, despite some negative changes at Facebook -- especially modifications made to its News Feed in the first quarter of the year.

The difference came from higher brand engagement performance on Instagram and Twitter, according to a year in review report released today by social media tracking and analytics firm ListenFirst.