Brand Social Engagement Improves In 2018, Thanks Mostly To Instagram, Twitter

• by Joe Mandese  @mp_joemandese, January 28, 2019

The social engagement (likes, reactions, comments, shares, fan growth, conversation volume) of brands expanded in 2018, despite some negative changes at Facebook -- especially modifications made to its News Feed in the first quarter of the year.

The difference came from higher brand engagement performance on Instagram and Twitter, according ...

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