The share of TV channels the average American household actually tunes to continues to fall, dropping to 6.6% in 2018, according to a Research Intelligencer analysis of data from Nielsen's Total Audience Report.
That's less than half the share of channels tuned to ten years ago, and reflects the …
Reminder: You are seeing this premium content because you are a subscriber to MediaPost's Research Intelligencer and/or a member of the Center for Marketing & Media Research. This content cannot be viewed by non-subscribers/non-members.