IAB Study Finds TV Ads Still Best At Generating Awareness, Even For D2C Brands
- by Joe Mandese @mp_joemandese, July 12, 2019
TV remains the dominant medium for generating brand awareness for both D2C brands, as well as conventional "incumbent" brands, according to an in depth study of consumer attitudes, perceptions and consumption of both types of brands released this morning by the Interactive Advertising Bureau.
The report, "Disrupting Brand Preferences …
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