The 'Big Idea' Is Still Big, Marketers Rank Creativity Most-Needed Capability For The Future

Creativity and the "big idea" still are deemed the most important marketing capabilities for the future, according to findings of Dentsu Aegis Network's just-released CMO Survey.

Eighty-five percent of 1,000 CMOs and/or senior marketing executives in 10 global markets cited creativity as the most important capability in ...


Reminder: You are seeing this premium content because you are a subscriber to MediaPost's Research Intelligencer and/or a member of the Center for Marketing & Media Research. This content cannot be viewed by non-subscribers/non-members.


Next story loading loading..

Discover Our Publications