Contextual Advertising Improves Brand Recall In Eye-Tracking Test

  • by July 11, 2022

As marketers prepare for the disappearance of tracking cookies amid people’s concerns about privacy, there has been renewed interest in advertising next to content that appeals to a target audience. Such contextual advertising isn’t anything new, but was somewhat secondary to the practice of retargeting online consumers based on their …

Reminder: You are seeing this premium content because you are a subscriber to MediaPost's Research Intelligencer and/or a member of the Center for Marketing & Media Research. This content cannot be viewed by non-subscribers/non-members.

Next story loading loading..

Discover Our Publications