- Askin v. Programmatic
RTBlog, Joe Mandese - Monday, January 23, 2023
"At some point over the past few decades, we, as a societ ...
- FreeWheel, Comscore Launch Advanced CTV Contextual Targeting
Digital News Daily, Karlene Lukovitz - Thursday, September 29, 2022
Users of FreeWheel's DSP now have access to Comscore's predictive audience profili ...
- DuckDuckGo Goes Even Deeper To Block Microsoft Scripts In Browsers
Search & Performance Marketing Daily, Laurie Sullivan - Friday, August 5, 2022
DuckDuckGo Friday announced it will begin to block Microsoft tracking scripts ...
- Contextual Advertising Improves Brand Recall In Eye-Tracking Test
Research Intelligencer, - Monday, July 11, 2022
Consumers are more likely to remember advertising that appears in the conte ...
- GumGum, Tumblr Announce Contextual Partnership Focused On Privacy
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, June 8, 2022
During the coming months, Tumblr's parent company, Automattic, intends to expand t ...
- Dstillery Introduces Cookieless Alternative
Data & Programmatic Insider, Laurie Sullivan - Monday, May 16, 2022
Dstillery last week launched ID-free AI for cookieless ad targeting. The compa ...
- Vibrant Media Develops Custom Contextual Targeting Technique Using Search Data
Data & Programmatic Insider, Laurie Sullivan - Monday, May 9, 2022
The process is based on deterministic and search-intent audience targeting anchored ...
- Outbrain Hits $1B In 2021 Revenue - Where Will Its New CMO Take It?
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, April 12, 2022
Outbrain's Paul Knegten spoke about the future of advertising and what Outbra ...
- OpenWeb Buys Adyoulike For $100 Million To Build A Social Layer
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, April 12, 2022
OpenWeb has announced the acquisition of Adyoulike, a global advertising platform bas ...
- Media Quality Drives Viewer Attention, Measurable Outcomes
Research Intelligencer, - Thursday, March 31, 2022
Brands that improve viewability, brand safety and ad-fraud prevention are more like ...
- Google Transitions To GA4, But Marketers Still Question Ad Targeting Without IP Address
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, March 30, 2022
Some marketers are finding the jump to new platforms a challenge ...
- Ad-Tech Co. TripleLift Buys 1plusX For $150 Million
Search & Performance Marketing Daily, Laurie Sullivan - Monday, March 21, 2022
TripleLift announced Monday the acquisition of first-party data platform 1plusX to suppo ...
- Brave Builds New Capabilities To Protect Privacy, Releases Unlinkable Bouncing
Inside Performance, Laurie Sullivan - Wednesday, March 9, 2022
The privacy feature protects against bounce tracking, which allows trackers to tra ...
- Consensual Targeting
RTBlog, Joe Mandese - Monday, March 7, 2022
Question: When was the last time GM asked you for permission ...
- Yahoo Takes ID-Free Targeting To The Web
Inside Performance, Laurie Sullivan - Friday, February 18, 2022
Publishers using Next-Gen Solutions -- now available for the open web ...
- Adobe Seeks To Drive Mobile Personalization With New Capabilities
Email Marketing Daily, Ray Schultz - Wednesday, February 9, 2022
The new tools allow brands to drive contextualized email, push, in-app a ...
- Only 27% Of Marketers Are Very Familiar With Contextual Advertising, Study Shows
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, January 27, 2022
Contextual advertising awareness has a steep hill to climb. But brands li ...
- Why Google Says Proposed Surveillance Advertising Ban Goes Too Far
Inside Performance, Laurie Sullivan - Thursday, January 20, 2022
Broad, location-based targeting and contextual ads are the exceptions. ...
- New Bill Would Outlaw Most Forms Of Behavioral Targeting
Digital News Daily, Wendy Davis - Tuesday, January 18, 2022
"The 'surveillance advertising' business model is premised on the unseemly collection a ...
- Biggest 2022 Ad Issues: Integrated Media Planning/Buying, Measurement
MediaDailyNews, Wayne Friedman - Thursday, January 6, 2022
Some 60% of media execs say "improvements in integrated media/execution" will ...
- IAS Acquires AI Company To Further Enhance Image And Video Classifications
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, January 4, 2022
IAS announced today the acquisition of digital content classification firm Context, buildi ...
- Ad Context Affects Consumer Views About Social Values Of Brands
Research Intelligencer, - Tuesday, December 28, 2021
Brands that advertise next to positive articles about environmental issues are mo ...
- Gartner Analysts Predict Data Trends, Virtual Influencers, Slowing B2B Customer Journey
Inside Performance, Laurie Sullivan - Tuesday, December 21, 2021
Gartner analysts predict changes in media, from mobile app tracking to h ...
- Sports, Fashion Content Drive Gains In Q3 Web Traffic
Research Intelligencer, - Wednesday, November 10, 2021
Soccer-related content was most popular, driving 74% of website visits during t ...
- Third-Party Cookie Deprecation Could Reduce Workforce
Inside Performance, Laurie Sullivan - Thursday, November 4, 2021
Lotame's survey suggests 48% of publishers think they will likely need ...
- Marketers, Media Owners Differ On How To Describe 'Contextual Advertising'
Research Intelligencer, - Monday, October 11, 2021
Contextual targeting of advertising is making a comeback as marketers become mo ...
- 6sense Acquires B2B Data Firm Slintel In Rev-Tech Move
Email Marketing Daily, Ray Schultz - Wednesday, October 6, 2021
Slintel tracks 50 million emails while providing B2B technographic and contact d ...
- How Cooler Screens Adapts Online Behavioral Ad-Targeting Techniques For Retail Stores
Data & Programmatic Insider, Laurie Sullivan - Monday, September 27, 2021
The technology leaves behind the cookieless world and privacy concerns to re ...
- Simpli.fi CTV Retargeting Extends Performance Ad Options
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, September 23, 2021
The latest capability allows advertisers to retarget users of connected TV servic ...
- Heard And Seen: Execs At IBM Watson, LiveRamp Talk Ad Targeting
Inside Performance, Laurie Sullivan - Friday, August 20, 2021
While Apple released App Tracking Transparency in April, The Weather Company a ...