Tag results for "contextual tracking"
- Neutronian Launches Cookieless Certification Process, Verifies First CompanyAffinity Answers became the first data provider to go through Neutronian's verificati ...
- Beyond Blocklisting: Using Technology To More Efficiently Manage Brand SafetyGiven the trends of the last 18 months, it's unlikely that t ...
- One Of These Things Is Not Like The Other: Vice Calls To End 'Data Discrimination'In what may be the most compelling argument yet to finally e ...
- Healthcare Search Terms Link To Vital Information, Lift Results During PandemicMarketers supporting healthcare clients must provide accurate, relevant messaging that conveys empath ...
- Mobile Advertisers: Context Is King, AgainGiven the deprecation of mobile user identity and location trackers, the va ...
- B2B Brands Offered New Selling Capabilities Through Technology PartnershipFolloze and 6sense are partnering on technology to deliver better buying experienc ...
- The Internet Finally Comes Of AgeThe internet as an advertising medium turns 27 this year. Its four ...
- Context: The Smoked Paprika Of Your Campaign RecipeContextual targeting with a little bit of data layered over it ...
- Google Plan For Cookie-Less Targeting Is Anticompetitive, States ClaimGoogle puts its Chrome browser "at the center of tracking and targeting ...
- How We Went From Magic Cookies To The Art Of MisdirectionWhile many consumers have some implicit knowledge why digital identity trackers exis ...
- Why This Google Competitor Will Benefit From The Change In Ad TargetingEliminating ad targeting based on browser history will change the ad ecosyste ...
- Google Triggers Mostly Backlash After Rejecting Plans To Replace Cookies With Personal IDsThe ad industry had mixed reactions Wednesday to news that Google wi ...
