Tag results for "contextual tracking"
- Askin v. Programmatic"At some point over the past few decades, we, as a societ ...
- FreeWheel, Comscore Launch Advanced CTV Contextual TargetingUsers of FreeWheel's DSP now have access to Comscore's predictive audience profili ...
- DuckDuckGo Goes Even Deeper To Block Microsoft Scripts In BrowsersDuckDuckGo Friday announced it will begin to block Microsoft tracking scripts ...
- Contextual Advertising Improves Brand Recall In Eye-Tracking TestConsumers are more likely to remember advertising that appears in the conte ...
- GumGum, Tumblr Announce Contextual Partnership Focused On PrivacyDuring the coming months, Tumblr's parent company, Automattic, intends to expand t ...
- Dstillery Introduces Cookieless AlternativeDstillery last week launched ID-free AI for cookieless ad targeting. The compa ...
- Vibrant Media Develops Custom Contextual Targeting Technique Using Search DataThe process is based on deterministic and search-intent audience targeting anchored ...
- Outbrain Hits $1B In 2021 Revenue - Where Will Its New CMO Take It?Outbrain's Paul Knegten spoke about the future of advertising and what Outbra ...
- OpenWeb Buys Adyoulike For $100 Million To Build A Social LayerOpenWeb has announced the acquisition of Adyoulike, a global advertising platform bas ...
- Media Quality Drives Viewer Attention, Measurable OutcomesBrands that improve viewability, brand safety and ad-fraud prevention are more like ...
- Google Transitions To GA4, But Marketers Still Question Ad Targeting Without IP AddressSome marketers are finding the jump to new platforms a challenge ...
- Ad-Tech Co. TripleLift Buys 1plusX For $150 MillionTripleLift announced Monday the acquisition of first-party data platform 1plusX to suppo ...
- Brave Builds New Capabilities To Protect Privacy, Releases Unlinkable BouncingThe privacy feature protects against bounce tracking, which allows trackers to tra ...
- Consensual TargetingQuestion: When was the last time GM asked you for permission ...
- Yahoo Takes ID-Free Targeting To The WebPublishers using Next-Gen Solutions -- now available for the open web ...
- Adobe Seeks To Drive Mobile Personalization With New CapabilitiesThe new tools allow brands to drive contextualized email, push, in-app a ...
- Only 27% Of Marketers Are Very Familiar With Contextual Advertising, Study ShowsContextual advertising awareness has a steep hill to climb. But brands li ...
- Why Google Says Proposed Surveillance Advertising Ban Goes Too FarBroad, location-based targeting and contextual ads are the exceptions. ...
- New Bill Would Outlaw Most Forms Of Behavioral Targeting"The 'surveillance advertising' business model is premised on the unseemly collection a ...
- Biggest 2022 Ad Issues: Integrated Media Planning/Buying, MeasurementSome 60% of media execs say "improvements in integrated media/execution" will ...
- IAS Acquires AI Company To Further Enhance Image And Video ClassificationsIAS announced today the acquisition of digital content classification firm Context, buildi ...
- Ad Context Affects Consumer Views About Social Values Of BrandsBrands that advertise next to positive articles about environmental issues are mo ...
- Gartner Analysts Predict Data Trends, Virtual Influencers, Slowing B2B Customer JourneyGartner analysts predict changes in media, from mobile app tracking to h ...
- Sports, Fashion Content Drive Gains In Q3 Web TrafficSoccer-related content was most popular, driving 74% of website visits during t ...
- Third-Party Cookie Deprecation Could Reduce WorkforceLotame's survey suggests 48% of publishers think they will likely need ...
- Marketers, Media Owners Differ On How To Describe 'Contextual Advertising'Contextual targeting of advertising is making a comeback as marketers become mo ...
- 6sense Acquires B2B Data Firm Slintel In Rev-Tech MoveSlintel tracks 50 million emails while providing B2B technographic and contact d ...
- How Cooler Screens Adapts Online Behavioral Ad-Targeting Techniques For Retail StoresThe technology leaves behind the cookieless world and privacy concerns to re ...
- Simpli.fi CTV Retargeting Extends Performance Ad OptionsThe latest capability allows advertisers to retarget users of connected TV servic ...
- Heard And Seen: Execs At IBM Watson, LiveRamp Talk Ad TargetingWhile Apple released App Tracking Transparency in April, The Weather Company a ...
