Tag results for "contextual tracking"
- Outbrain Hits $1B In 2021 Revenue - Where Will Its New CMO Take It?Outbrain's Paul Knegten spoke about the future of advertising and what Outbra ...
- OpenWeb Buys Adyoulike For $100 Million To Build A Social LayerOpenWeb has announced the acquisition of Adyoulike, a global advertising platform bas ...
- Media Quality Drives Viewer Attention, Measurable OutcomesBrands that improve viewability, brand safety and ad-fraud prevention are more like ...
- Google Transitions To GA4, But Marketers Still Question Ad Targeting Without IP AddressSome marketers are finding the jump to new platforms a challenge ...
- Ad-Tech Co. TripleLift Buys 1plusX For $150 MillionTripleLift announced Monday the acquisition of first-party data platform 1plusX to suppo ...
- Brave Builds New Capabilities To Protect Privacy, Releases Unlinkable BouncingThe privacy feature protects against bounce tracking, which allows trackers to tra ...
- Consensual TargetingQuestion: When was the last time GM asked you for permission ...
- Yahoo Takes ID-Free Targeting To The WebPublishers using Next-Gen Solutions -- now available for the open web ...
- Adobe Seeks To Drive Mobile Personalization With New CapabilitiesThe new tools allow brands to drive contextualized email, push, in-app a ...
- Only 27% Of Marketers Are Very Familiar With Contextual Advertising, Study ShowsContextual advertising awareness has a steep hill to climb. But brands li ...
- Why Google Says Proposed Surveillance Advertising Ban Goes Too FarBroad, location-based targeting and contextual ads are the exceptions. ...
- New Bill Would Outlaw Most Forms Of Behavioral Targeting"The 'surveillance advertising' business model is premised on the unseemly collection a ...
- Biggest 2022 Ad Issues: Integrated Media Planning/Buying, MeasurementSome 60% of media execs say "improvements in integrated media/execution" will ...
- IAS Acquires AI Company To Further Enhance Image And Video ClassificationsIAS announced today the acquisition of digital content classification firm Context, buildi ...
- Ad Context Affects Consumer Views About Social Values Of BrandsBrands that advertise next to positive articles about environmental issues are mo ...
- Gartner Analysts Predict Data Trends, Virtual Influencers, Slowing B2B Customer JourneyGartner analysts predict changes in media, from mobile app tracking to h ...
- Sports, Fashion Content Drive Gains In Q3 Web TrafficSoccer-related content was most popular, driving 74% of website visits during t ...
- Third-Party Cookie Deprecation Could Reduce WorkforceLotame's survey suggests 48% of publishers think they will likely need ...
- Marketers, Media Owners Differ On How To Describe 'Contextual Advertising'Contextual targeting of advertising is making a comeback as marketers become mo ...
- 6sense Acquires B2B Data Firm Slintel In Rev-Tech MoveSlintel tracks 50 million emails while providing B2B technographic and contact d ...
- How Cooler Screens Adapts Online Behavioral Ad-Targeting Techniques For Retail StoresThe technology leaves behind the cookieless world and privacy concerns to re ...
- Simpli.fi CTV Retargeting Extends Performance Ad OptionsThe latest capability allows advertisers to retarget users of connected TV servic ...
- Heard And Seen: Execs At IBM Watson, LiveRamp Talk Ad TargetingWhile Apple released App Tracking Transparency in April, The Weather Company a ...
- Comscore Enables Cookie-Free Audience Targeting Via 1st-Party DataComscore, which established itself as one of the ad industry's major med ...
- Centro Automates Recommendations For First-Party Data Contextual TargetingCentro this week plans to release what it calls a privacy-friendly, cookiele ...
- Initiative And GumGum Work On Contextual Ad CampaignsInitiative is using GumGum’s contextual advertising technology. GumGum utilizes AI to sc ...
- Smart Acquires Cookie-Free CTV Ad Platform DynAdmicThis most recent investment in DynAdmic "checks all the boxes, from cookie-fr ...
- Neutronian Launches Cookieless Certification Process, Verifies First CompanyAffinity Answers became the first data provider to go through Neutronian's verificati ...
- Beyond Blocklisting: Using Technology To More Efficiently Manage Brand SafetyGiven the trends of the last 18 months, it's unlikely that t ...
- One Of These Things Is Not Like The Other: Vice Calls To End 'Data Discrimination'In what may be the most compelling argument yet to finally e ...
