Tag results for "contextual tracking"
- Yahoo Takes ID-Free Targeting To The WebPublishers using Next-Gen Solutions -- now available for the open web ...
- Adobe Seeks To Drive Mobile Personalization With New CapabilitiesThe new tools allow brands to drive contextualized email, push, in-app a ...
- Only 27% Of Marketers Are Very Familiar With Contextual Advertising, Study ShowsContextual advertising awareness has a steep hill to climb. But brands li ...
- Why Google Says Proposed Surveillance Advertising Ban Goes Too FarBroad, location-based targeting and contextual ads are the exceptions. ...
- New Bill Would Outlaw Most Forms Of Behavioral Targeting"The 'surveillance advertising' business model is premised on the unseemly collection a ...
- Biggest 2022 Ad Issues: Integrated Media Planning/Buying, MeasurementSome 60% of media execs say "improvements in integrated media/execution" will ...
- IAS Acquires AI Company To Further Enhance Image And Video ClassificationsIAS announced today the acquisition of digital content classification firm Context, buildi ...
- Ad Context Affects Consumer Views About Social Values Of BrandsBrands that advertise next to positive articles about environmental issues are mo ...
- Gartner Analysts Predict Data Trends, Virtual Influencers, Slowing B2B Customer JourneyGartner analysts predict changes in media, from mobile app tracking to h ...
- Sports, Fashion Content Drive Gains In Q3 Web TrafficSoccer-related content was most popular, driving 74% of website visits during t ...
- Third-Party Cookie Deprecation Could Reduce WorkforceLotame's survey suggests 48% of publishers think they will likely need ...
- Marketers, Media Owners Differ On How To Describe 'Contextual Advertising'Contextual targeting of advertising is making a comeback as marketers become mo ...
- 6sense Acquires B2B Data Firm Slintel In Rev-Tech MoveSlintel tracks 50 million emails while providing B2B technographic and contact d ...
- How Cooler Screens Adapts Online Behavioral Ad-Targeting Techniques For Retail StoresThe technology leaves behind the cookieless world and privacy concerns to re ...
- Simpli.fi CTV Retargeting Extends Performance Ad OptionsThe latest capability allows advertisers to retarget users of connected TV servic ...
- Heard And Seen: Execs At IBM Watson, LiveRamp Talk Ad TargetingWhile Apple released App Tracking Transparency in April, The Weather Company a ...
- Comscore Enables Cookie-Free Audience Targeting Via 1st-Party DataComscore, which established itself as one of the ad industry's major med ...
- Centro Automates Recommendations For First-Party Data Contextual TargetingCentro this week plans to release what it calls a privacy-friendly, cookiele ...
- Initiative And GumGum Work On Contextual Ad CampaignsInitiative is using GumGum’s contextual advertising technology. GumGum utilizes AI to sc ...
- Smart Acquires Cookie-Free CTV Ad Platform DynAdmicThis most recent investment in DynAdmic "checks all the boxes, from cookie-fr ...
- Neutronian Launches Cookieless Certification Process, Verifies First CompanyAffinity Answers became the first data provider to go through Neutronian's verificati ...
- Beyond Blocklisting: Using Technology To More Efficiently Manage Brand SafetyGiven the trends of the last 18 months, it's unlikely that t ...
- One Of These Things Is Not Like The Other: Vice Calls To End 'Data Discrimination'In what may be the most compelling argument yet to finally e ...
- Healthcare Search Terms Link To Vital Information, Lift Results During PandemicMarketers supporting healthcare clients must provide accurate, relevant messaging that conveys empath ...
- Mobile Advertisers: Context Is King, AgainGiven the deprecation of mobile user identity and location trackers, the va ...
- B2B Brands Offered New Selling Capabilities Through Technology PartnershipFolloze and 6sense are partnering on technology to deliver better buying experienc ...
- The Internet Finally Comes Of AgeThe internet as an advertising medium turns 27 this year. Its four ...
- Context: The Smoked Paprika Of Your Campaign RecipeContextual targeting with a little bit of data layered over it ...
- Google Plan For Cookie-Less Targeting Is Anticompetitive, States ClaimGoogle puts its Chrome browser "at the center of tracking and targeting ...
- How We Went From Magic Cookies To The Art Of MisdirectionWhile many consumers have some implicit knowledge why digital identity trackers exis ...
