Ad Context Affects Consumer Views About Social Values Of Brands
- by December 28, 2021
Consumers are more likely to have a favorable view of brands whose advertising appears next to positive content about environmental, social and governance (ESG) issues, according to a study by the Brand Safety Institute and Adverif.ai.
Ads that run next to ESG-positive content increase their brand perception by 17% compared …
Reminder: You are seeing this premium content because you are a subscriber to MediaPost's Research Intelligencer and/or a member of the Center for Marketing & Media Research. This content cannot be viewed by non-subscribers/non-members.
