• by Ray Schultz , October 6, 2021

Account engagement platform 6sense has acquired Slintel, a provider of B2B technographic and contact data -- barely a month after buying Fortella, an AI-based intelligence firm -- in an effort to lead what it calls the RevTech Revolution. Terms were not disclosed. 

Sintel will help 6sense provide the foundational data sales and needed by marketing teams, the company says. 

"After evaluating many data providers over the past year, we selected Slintel because of the way they capture data as well as the uniqueness and accuracy of the data provided in their platform,” states Viral Bajaria, CTO and co-founder of 6sense. 

Slintel captures over 60 attributes across 15 million companies per week. It tracks 250 million B2B profiles, 100 million decision makers, 50 million B2B emails, and 20 million buyer direct dial numbers.

GTM teams receive alerts about relevant changes, including updates to technographics or buyer intelligence signals, Slintel says.  

“The 6sense intelligence layer is strengthened with Slintel’s enhanced technographic data, deep buyer/account market insights and verified B2B contact data to help revenue teams prioritize accounts in market and better personalize and time their outreach.”

Rev-Tech, or Revenue Technology, is a set of tools that enable “marketing and sales teams to coordinate and collaborate on end-to-end account-based experiences as revenue teams aligned for a single purpose — landing more deals,” Dun & Bradstreet writes. 

At least one firm has tried the combined 6sense-Slintel service. 

Jonathan Dale, vice president of marketing, Phenom, says the intelligent data and critical insights it can tap into through the joint technology of the two companies is invaluable. Dale adds that "finding the right buyers who are in-market now and having immediately actionable data for personalized orchestration is a much better way to engage."

In July, 6sense announced a partnership with Bombora that will allow it to provide Bombora’s Company Surge intent data to clients as part of their subscription. In April, 6sense formed a partnership with Folloze to help B2B sales and marketing teams conduct personalized selling.