Marketers, Media Owners Differ On How To Describe 'Contextual Advertising'

  • by October 11, 2021

Contextual targeting of advertising is making a comeback as marketers become more mindful of brand safety, and technology companies give consumers more ways to protect their online privacy.

Among marketers and media owners, there are subtle differences in how they describe contextual advertising, according to a 37-page report by the …


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