Consumers Value Ad-Supported, As Well As Ad-Free, Streaming Services

As many consumers grapple with rising prices, they have become more sensitive to fees for cable, satellite and streaming subscriptions. In some cases, ad-supported streaming platforms are seen as offering good or excellent value, according to a survey by Hub Entertainment Research.

Consumers said their monthly spending on TV had …

Reminder: You are seeing this premium content because you are a subscriber to MediaPost's Research Intelligencer and/or a member of the Center for Marketing & Media Research. This content cannot be viewed by non-subscribers/non-members.

Next story loading loading..

Discover Our Publications