Consumers Disdain Brands That Skimp On Quality To Cut Costs

  • by July 26, 2022

Many Americans are confronting a significant loss in spending power as their incomes fail to keep up with a jump in prices for a variety of products. Amid these struggles, 62% of U.S. consumers said they would stop buying from brands that reduce product sizes (a practice known as “shrinkflation”) …

Reminder: You are seeing this premium content because you are a subscriber to MediaPost's Research Intelligencer and/or a member of the Center for Marketing & Media Research. This content cannot be viewed by non-subscribers/non-members.

Next story loading loading..

Discover Our Publications