Commentary
Does The Media Industry Really Want More Accurate Ratings?
- by Steve Sternberg , Featured Columnist, September 7, 2021
The advertising and media industries have traditionally relied on Nielsen for national and local television audience measurement as currency for the buying and selling of commercial time (and for
evaluating the video landscape). Now it seems that several forces are at work conspiring to have this tradition come to an …
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Brilliant review by Sternberg is a must read.