Marketers Less Prone To Take Programmatic In-House Than Agency Execs
- by Joe Mandese @mp_joemandese, November 27, 2018
For all the talk about an exodus of programmatic media-buying going in-house, only about a quarter of ad execs -- both marketers and agencies -- say they or their clients have taken some or all of it in-house, and while an even bigger percentage say the are considering doing so, …
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