The Brief History Of Ad-Supported Cable Dramas
- by Steve Sternberg , November 2, 2018
Even though the bulk of their schedules consist of other types of programming, several ad-supported cable networks have been extremely effective in branding themselves with original scripted drama. Some other cable networks have tried integrating occasional original dramas into their lineups with limited success.
In this week's report, I …
Reminder: You are seeing this premium content because you are a subscriber to MediaPost's Research Intelligencer and/or a member of the Center for Marketing & Media Research. This content cannot be viewed by non-subscribers/non-members.
