Demographic Representation In Ads Yields 'Diversity Dividend'

  • by May 27, 2022

Advertising that depicts people from under-represented groups can help marketers to improve how their brands are perceived among U.S. audiences. This “diversity dividend” is evident in comparing the emotional response to diverse and regular ads, according to a study by System1 and Omnicom’s BBDO.

“Where there is a diversity …

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