Marketers Say Audience Measurement Is Major Worry For 2022

  • by November 18, 2021

The growing fragmentation of the media marketplace has presented marketers with greater challenges in measuring deduplicated reach among different channels. Google’s plans to end support for tracking cookies in its popular Chrome browser, Apple’s recent changes to privacy settings on its devices and the proliferation of “walled garden” environments complicate …

Reminder: You are seeing this premium content because you are a subscriber to MediaPost's Research Intelligencer and/or a member of the Center for Marketing & Media Research. This content cannot be viewed by non-subscribers/non-members.

Next story loading loading..

Discover Our Publications