Pandemic, Brand Citizenship, Consumer Identifiers Will Shape 2022 Media Strategies

  • by November 30, 2021

The media strategies for brands in 2022 will continue to be shaped by shifts in consumer behavior as the COVID pandemic enters its third year, according to a forecast of megatrends by advertising agency Dentsu.

Likening the current period to past times of crisis and recession that spawned innovation, Dentsu …

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