Shoppers this year were more likely to say ads on Amazon were useful in discovering other products. The portion of U.S. consumers that described the ecommerce company’s sponsored ads as “helpful” rose from 20% in 2019 to 31% this year, according to a survey by Feedvisor.
Conversely, the percentage of …
Reminder: You are seeing this premium content because you are a subscriber to MediaPost's Research Intelligencer and/or a member of the Center for Marketing & Media Research. This content cannot be viewed by non-subscribers/non-members.