Subscription-Based Video Apps Outpace Ad-Supported Services By Viewer Hours


As consumers spent more time at home during pandemic lockdowns, they also expanded their consumption of over-the-top video (OTT) services. Amid the growth of “cord-cutter” and “cord-never” households, people found programming on apps for connected devices, such as smart TVs and mobile phones.

Consumption of apps or services that don’t …


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