Subscription-Based Video Apps Outpace Ad-Supported Services By Viewer Hours

As consumers spent more time at home during pandemic lockdowns, they also expanded their consumption of over-the-top video (OTT) services. Amid the growth of “cord-cutter” and “cord-never” households, people found programming on apps for connected devices, such as smart TVs and mobile phones.

Consumption of apps or services that don’t …

Reminder: You are seeing this premium content because you are a subscriber to MediaPost's Research Intelligencer and/or a member of the Center for Marketing & Media Research. This content cannot be viewed by non-subscribers/non-members.

Next story loading loading..

Discover Our Publications