Edelman Trust Barometer Reveals Even Higher Bar For Consumer Brand Expectations
- by Joe Mandese @mp_joemandese, June 25, 2021
A special edition of the Edelman Trust Barometer created for and released during this week's Cannes Lions festival reveals consumer trust in brands is becoming more crucial to every fact of their lives, including ones not traditionally associated with brand attributes. The study, which was fielded among 1,400 consumers in …
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