Cable CPMs Fall To Less Than Half Of Broadcast, Upfront Sales Volume Rebounds

Thanks in part to surging demand for prime-time network TV advertising inventory in the recently concluded 2021-22 broadcast upfront, the average prime-time CPM (cost-per-thousand) for cable TV networks fell to less than half of the broadcast networks for the first time in recent history.

According to estimates released this week …


Reminder: You are seeing this premium content because you are a subscriber to MediaPost's Research Intelligencer and/or a member of the Center for Marketing & Media Research. This content cannot be viewed by non-subscribers/non-members.


Next story loading loading..

Discover Our Publications