Zenith: Cinema Advertising Poised For 116% Gain, Fastest-Growing Medium Of 2021

Cinema advertising, which was the hardest hit during the 2020 COVID-19 ad recession -- plummeting 72% from 2019 -- will be the fastest-growing this year, according to just-released updated figures from Publicis Media's Zenith forecasting unit.

With a projected 116% expansion in 2021, Zenith now projects cinema advertising will …

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