News Content Doesn't Dissuade Consumers From Purchase Intent
- by Robert Williams , September 26, 2024
Plenty of major brands avoid placing advertising next to news content or within news programming because they want to avoid negative associations with adverse information or politically charged opinion.
However, Americans “are smart enough to know the difference between a news story and an ad,” according to a study from …
Reminder: You are seeing this premium content because you are a subscriber to MediaPost's Research Intelligencer and/or a member of the Center for Marketing & Media Research. This content cannot be viewed by non-subscribers/non-members.
